TikTok is introducing a updated setting that allows them to reduce the quantity of AI-made media appearing in their timelines. This step comes as the platform revealed that it now features over 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global release. This advancement comes amid a surge in AI content, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the fastest-growing channels on a popular video site primarily display content made by AI. A considerable share of this material is classified as low-quality AI content, a label for poor-quality, factory-style content that is typically illogical or surreal.
Based on user feedback that numerous viewers enjoy content created using AI tools, including computer-generated images to educational videos, and we aim to provide users the option to increase or decrease of that, depending on their own likes,” said a company executive.
AI on the Platform
TikTok shared that there are currently over a billion videos on its network labeled as made with AI. In total, over 100 million videos are uploaded to the platform each day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the level of AI-generated videos they watch by accessing the topic control setting in the application and choosing AI-made media. Additional categories that can already be adjusted under the setting include politics, clothing, aesthetics, and dance.
AI Disclosure Rules
Its rules oblige users to identify “realistic” AI-generated content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any believable AI video that is unmarked can be taken down under its user guidelines.
In addition, the app will from now on add an artificially created label to content produced via its built-in AI features, or identified by an collaborative effort for spotting content made by AI. This measure is designed to help prevent users from attempting to bypass the disclosure requirement.
AI Literacy Programs
The platform is also establishing a $2m educational fund for specialists and organizations to produce learning resources about responsible artificial intelligence. This program will assist charitable organizations dedicated to training coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, following discussion over plans to make redundant hundreds of review team members in the United Kingdom. TikTok is expected to eliminate a significant number of roles in its user protection division in London, with worker representatives and internet security professionals raising concerns that humans are being replaced by machine-led review.
A senior executive stated that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content ahead of it has to be seen by humans. The company reported a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as swiftly, which is why a extensive automated help is really helping us operate efficiently.”
